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[Emma]

Bio Identical HRT adverts mislead women. Bioidenticals are NOT   safer or more effective than HRT.

Radio 4's consumer affairs programme 'You & Yours' lead an investigation into claims that Bio Identical HRT adverts have misled women.

Listen here:
http://www.bbc.co.uk/programmes/b092jw41

it's the first article beginning at 57 secs and lasting for 5 minutes.

Discussion here:
https://www.menopausematters.co.uk/forum/index.php/topic,37209.0.html

The Advertising Standards Authority report on Bioidenticals is here:
https://www.menopausematters.co.uk/newsitem.php?recordID=186/The-ASA-report-on-Bioidenticals