General > Commercial Opportunities
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Menopausematters.co.uk is a leading UK independent menopause website
attracting an average of 50,000 hits per day. Written by Scottish based clinicians
who are all experts in the field of menopause, menopausematters is outstanding
in its delivery of clear, unbiased, up-to-date information on menopause and
treatment options for both women and health professionals.
We are confident that helping to support menopausematters would facilitate
achievement of your marketing objectives by:
- Accessing a key target audience
- Increasing awareness
- Affecting brand preference
- Encouraging patients to be involved in the management of their menopause
User profile
From our recent online survey, our user profile includes the following:
- 96% British
- 98% female, 2% male
- age distribution:
- 7% 0-40
- 70% 41-50
- 22% 51-60
- 1% 61-70
- 97% found information useful
- 91% would visit the site again
- 100% of health professionals questioned would recommend the site to their patients
Menopausematters.co.uk is financed by relevant affiliations and sponsorship. Opportunities are varied and tailored to our client requirements. Our site captures a target audience which provides our clients with a perfect opportunity to enhance their marketing campaign.
Affiliations
Affiliations have already been established with amazon.co.uk and Online Slimming Club with very successful outcomes for all parties. Obvious advantages to our clients include driving traffic to their sites and raising awareness of their products.
Sponsorship
Sponsorship is for a minimum of 12 months, the fee and package being reviewed annually. Benefits include the company's name being featured on the sponsor's page and link to their website, the company's products being highlighted and linking to company websites from the treatment options section of the health professionals' area, featuring of any new product on the "What's new" page in the health professionals' area and provision of corporate passwords which can be distributed by company representatives to health professionals, thereby facilitating access to health professionals.
Advertising Guidelines
Menopausematters.co.uk only accepts advertising according to a set of predefined rules and guidelines. Menopausematters.co.uk has the sole right to interpret and enforce these guidelines and may change them at any time by issuing a revised set of rules.
- Menopausematters.co.uk can refuse advertising that is not found to be in line with menopausematters.co.uk's ethical guidelines.
- Advertising must not be related to any of the following: tobacco, weapons, firearms, ammunition, fireworks, pornography or gambling.
- Menopausematters.co.uk will not permit advertising for illegal products. Advertising must not contain fraudulent, deceptive or offensive material, including material that misrepresents or ridicules people on the basis of age, race, colour, religion, sex or physical handicap.
- Menopausematters.co.uk's directors must approve all advertisements before they can go live.
- Menopausematters.co.uk's acceptance of an advertisement cannot be considered an endorsement of the products/services and the company cannot be held responsible in any way.
- All ads must identify the advertiser. Advertising that could be mistaken for editorial content will be labeled as "Advertisement" by Menopausematters.co.uk.
- Menopausematters.co.uk maintains a distinct separation between advertisements and editorial content as a hallmark of independence. Advertisers and sponsors cannot interfere with or influence this division in any way. Thus, the two departments must also be separated in a physical sense.
- Menopausematters.co.uk reserves the right to reject, cancel or remove advertising for any reason and will provide prompt notice to the advertiser upon rejection or cancellation.
- Menopausematters.co.uk intends to comply with all local and international rules of advertising in a given country of operation. All advertisers and sponsors must therefore do the same. It is the responsibility of the advertiser to ensure that this is the case. This includes special rules for pharmaceutical advertising aimed at physicians and consumers. If menopausematters.co.uk becomes aware of a breach, menopausematters.co.uk may remove the advertising.
For further information on our commercial opportunities email us at:
info@menopausematters.co.uk
Or use the form below
Page last updated: 19 September 2007
